“We’ve only just begun.”
So says Sofi Marberg of Visit Hemavan Tärnaby about their efforts to create a more sustainable destination. The nature of the mountains is sensitive to wear-and-tear, and work has started to support companies in making their operations as sustainable as possible.
Visitors and guests also have a part to play. How they move about and behave in nature can have a significant impact on its sustainability – for example during the very sensitive reindeer calving season. This is why Visit Hemavan Tärnaby is also looking at ways to inform visitors of what to think about when they’re out in the mountains.